About ThirdSlice

ThirdSlice is a  specialized market research firm focused exclusively on supporting clients’ new product development and innovation efforts.  We partner with leading innovation, product development, and design consultancies as well as with end clients across all industries – consumer and B2B – to ensure that the voice of the customer is heard at every stage of the innovation and new product development process.  From ideation to concept testing, all the way through to post-launch customer feedback, ThirdSlice clients get the best ideas and insights developed by world class researchers using best-in-class tools and the most progressive methodologies.

Innovation, New product development, Customer Insights, Market Research

For Consultants

Innovation, New product development, Customer Insights, Market Research

The business of innovation and new product development consulting is enormously complex and becoming moreso all the time. In particular, the art and science of developing customer insights is changing faster than perhaps any other required skillset. For many consultants, keeping pace with these changes is no longer feasible. Online focus groups and communities, smartphone ethnography, social media analytics, open innovation, neuromarketing, behavioral economics and virtual reality are just some of the tools and methods that consultants need to aware of, if not expert at using today.

By partnering with ThirdSlice you can turn your customer insights capability into a strategic weapon, helping you win more projects that are higher profile, and drive more margin in your business. We bring you the best researchers, the best tools, and the best methods that ultimately produce ideas and insights that simply cannot be obtained otherwise.

For Clients

Innovation, New product development, Customer Insights, Market Research

ThirdSlice works directly with companies across all industries – including B2C and B2B – to help ensure the voice of the customer is well represented during their innovation and new product development efforts. As the only research firm focused exclusively on customer insights to drive new product development and innovation, we understand your challenges and how customer insights can address them. We bring you the best researchers, the best tools and the best methods to give you the best insights to ensure strong innovation performance.

The Dream Team

ThirdSlice has carefully assembled a Dream Team of research professionals who represent the very best in the execution of progressive and traditional research studies in support of clients new product development and innovation initiative. Working within the ThirdSlice research framework, these highly skilled individuals have the demonstrated ability to deliver breakthrough ideas and insights that enable clients to develop new innovative offerings across a wide range of business sizes, industries, geographies and customer types.

Jeff Walkowski

Jeff Walkowski

  • Past President of the 900+ member Qualitative Research Consultants Association.

  • Highly regarded qualitative research practitioner, speaker and thought leader.

  • More than 20 years of global qualitative research experience for top B2B and B2C brands.

  • Expert with all major online and offline qualitative research methods.

  • Extensive experience with B2B and B2C innovation, new product development, concept testing, branding, and more.

  • Trusted advisor to other top qualitative researchers and consultants.

  • Past clients include Home Depot, Target, Verizon, General Mills, Electrolux and many others.

Jennifer Dale

Jennifer Dale

  • Online and mobile qualitative research pioneer (first online study in 1997).

  • Leader of hundreds of B2B and B2C studies worldwide, including new products, market opportunity assessments, customer satisfaction, branding, messaging development and more.

  • Author of the book Qual Online – The Essential Guide, the definitive text covering all major online qualitative research methods.

  • Frequently published in major research industry publications including QRCA Views and Quirks Marketing Research Review.

  • Past clients include Groupon, Dun & Bradstreet, Millipore, Express Scripts and many others.


Linda Callahan

  • More than 25 years of experience uncovering insights for top B2B and B2C companies.

  • Expert with all major online and offline qualitative methods, including focus groups, panels, IDIs, ethnography, observation, usability, and ergonomic testing in a variety of settings, including in-person, in situ, lab-based, telephone, web-assisted, online and Mobile.

  • Trusted mentor and advisor to many other qualitative researchers and consultants.

  • Past clients include P&G, Gillette, Keurig, Miele, American Express, John Hancock and many others.

Kevin Malloy

Kevin Malloy

  • 20+ years experience leading hundreds of research engagements as an agency brand planner, research consultant, and qualitative moderator/strategist.

  • Former Director of Research & COO/CFO of Egg Strategy, a premier research and strategy firm of 40+ consultants.

  • Expert in providing insights for businesses with complex or long-term sales cycles and business models.

  • Past clients include Dell, Sprint/Nextel, Ariba, Expedia, Bank of America, DIRECTV, Wells Fargo, MGM MIRAGE, ING/Voya, and Lexus.

Darko Rakin

Darko Rakin

  • Former Senior Vice-President, Consumer & Business at IFOP North America.

  • Over 20 years of international marketing research experience for leading Fortune 500 companies.

  • Founder of Neoplantis – an international marketing research consultancy.

  • Neuromarketing research evangelist and brand architecture specialist.

  • Expert with data modeling and multivariate analysis including segmentation and conjoint analysis.

  • Past clients include L’Oréal, Scotiabank, Moneris, Bel Brands USA, Yoplait, Garnier, Danone, Philips and many others.

Our Services

We support clients at all stages of the innovation and new product development process. You can plug us in to a single stage of your process, or have us support your process from beginning to end with the insights you need to develop great new offerings and minimize the risk that is inherent in all innovation efforts.


  • Ideation

  • Co-creation

  • Needs Assessment

  • Product Market Fit

  • Concept Testing


  • Feature Prioritization

  • Build-Test-Learn Feedback

  • Positioning & Messaging

  • Usability Testing


  • New Market Exploration

  • Product Line Extension

  • End of Life Extension

Our Methods

The ThirdSlice has deep expertise in virtually every major established research methodology, as well as more progressive online research methods. Many of our team members have been pioneers in the development and use of progressive methodologies, including authorship of books on their use and recognition by clients and peers through prestigious industry awards.

Progressive Methods

  • Online Ideation & Challenges

  • Smartphone Ethnography

  • Online Communities & Co-creation

  • Social Media Analytics

  • Online Interviews, Discussions, Focus Groups

  • Neuromarketing

  • Behavioral Economics

Traditional Methods

  • Ethnography

  • Focus Groups

  • In Depth Interviews

  • Surveys


ThirdSlice was founded by Mitch Solomon. Since 2007, Mitch has been the CEO of VDC Research, a highly regarded provider of qualitative and quantitative market research to global, middle-market, and start-up technology companies. Previously, Mitch served as a product manager at Motorola Solutions and was the co-founder of a venture-backed B2B startup in San Francisco during the initial dot-com boom of the late 1990s. Early in his career, Mitch was a Wall Street Analyst with Merrill Lynch & Co in Manhattan. Mitch earned a BS from Northwestern University and an MBA from the Tuck School of Business at Dartmouth College.

Mitch Solomon, CEO, ThirdSlice B2B Market Research

Contact Us

ThirdSlice Market Research, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760

Qualitative Research Consultants Association
Marketing Research Association - B2B Market Research