In a world of thousands of market research firms, are we different?
We’re market research innovators building bridges between the old and the new. We’re deeply experienced in traditional research methodologies, and passionate about helping clients benefit from the enormous changes occurring in how insights are uncovered. Using the tools we all know and love, as well as novel social, mobile and online tools, we design and execute custom research engagements that let you understand your customer in entirely new ways.
Best In-Class Tools
We continuously scout the rapidly expanding ecosystem of mobile, social and online research-tech vendors, on a quest for new tools that can provide real benefit to our clients. We then subject every new tool to a rigorous seven-level evaluation framework - which most tools fail to pass - before we will deploy it in a client engagement.
A Respect for Established Methods
With decades of experience, we know that sometimes the old way of conducting research is still the best way. We recommend new tech-driven approaches only when there is a clear benefit to doing so. In other cases, we’ll be the first to tell you that a traditional focus group, online survey, or ethnographic study is still be the way to go.
Our decades of experience serving major clients on critical engagements has given us a deep understanding of how to design and execute great research, as well as the battle scars necessary to identify new approaches that really work. It’s this healthy respect for tradition and our excitement about the future that makes us uniquely qualified to help clients benefit from the rapidly changing landscape of customer insights.
Actionable Not Interesting
We are laser-focused on getting iron-clad answers to the key questions that inform your most important decisions. By continuously asking “What would you do if you knew the answer to this question?” we avoid costly diversions into research that is merely interesting, saving you time and money and ensuring you can make big decisions with unprecedented insight.
Relax...We’ve Got This
With experience comes confidence. And with confidence comes the ability to consistently deliver great work for our clients while helping to keep your stress-meter low. With hundreds of projects under our belt, we’re thorough, proactive, and flexible. You can rest easy and be assured that you’re going to get exactly what you need from us, and even enjoy the ride.