October 4, 2017

Mobile Ethnography; A Boring Term for A Kick Ass Tool

It’s a real bummer that one of the most proven tools for uncovering big ideas for innovative new products goes by the super-geeky, sleep-inducing name of “ethnography,” but it does.  Ethnography, […]
October 4, 2017

The Journey to More and Better Ideas – Part 1 of 2

There’s an insidious foe undermining many company’s efforts to become more innovative despite the considerable investment they are making in their innovation capabilities.  At too many companies […]
October 4, 2017

The Other Chasm Geoffrey Moore Forgot To Tell You About

When Geoffrey Moore wrote Crossing the Chasm (one of the best selling business books of all time), he astutely identified many of the challenges of getting […]
October 3, 2017

Video for Innovation Insights – Holy Grail or Epic Fail?

The tools and practices of innovation insights are in the midst of a radical transition as a result of social, web, and mobile technologies.  But perhaps […]
October 3, 2017

The Future of Innovation Is Open

If you want a front row seat for the future of corporate innovation, you need to attend the annual and exceptional Open and User Innovation Conference […]
October 3, 2017

Online Focus Groups for Innovators – Waaaay Better Than You Think

Focus groups are the sugar and fat of the market research industry and of innovators everywhere.  For decades, researchers and their clients have been addicted to […]
October 3, 2017

Six Steps for Clients To Ensure A Great Research Project

A recent experience reminded us that it’s not always second nature to clients to thoroughly prepare to conduct a market research study.  No matter how big […]
October 3, 2017

Research-Tech And The Brave New World of Customer Insights That You Just Can’t Ignore

If the tools and methods that your company uses to conduct market research haven’t changed radically in the last several years – meaning you continue to […]
October 3, 2017

Rebooting Product Usability Testing To Provide Much Better Insights

Usability Testing – Something Has Always Seemed Off... Something has never seemed quite right to us about how product usability testing is done.  No matter what […]
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