METHODS

Consumer​ ​Geo-Tracking


Consumer​ ​geo-tracking​ ​allows​ ​us​ ​to​ ​do​ ​something​ ​incredible:​ ​map​ ​exactly​ ​where consumers​ ​go​ ​-​ ​the​ ​stores​ ​or​ ​restaurants​ ​they​ ​visit,​ ​when​ ​they​ ​visit,​ ​the​ ​duration​ ​of​ ​their​ ​visit​ ​- and​ ​much​ ​more​ ​over​ ​the​ ​course​ ​of​ ​days,​ ​weeks,​ ​or​ ​even​ ​longer​ ​without​ ​asking​ ​them​ ​a​ ​single question.

These​ ​geo-tracking​ ​studies​ ​provide​ ​clients​ ​with​ ​unprecedented​ ​insight​ ​into​ ​consumer visitation​ ​and​ ​other​ ​behaviors,​ ​including​ ​“total​ ​category”​ ​insights​ ​that​ ​let​ ​clients​ ​know​ ​with​ ​total certainty​ ​(and​ ​no​ ​reliance​ ​upon​ ​consumer​ ​recall)​ ​how​ ​their​ ​store​ ​or​ ​restaurant​ ​fits​ ​into​ ​their customer’s​ ​total​ ​behavior​ ​in​ ​the​ ​category.


HOW IT WORKS

  • Identify​ ​geography​ ​and​ ​locations​ ​to​ ​track​ ​behavior
  • Intercept​ ​and​ ​screen​ ​consumers​ ​for​ ​fit​ ​with​ ​study
  • Define​ ​tracking​ ​period
  • Initiate​ ​tracking
  • Analyze​ ​behavior​ ​at​ ​end​ ​of​ ​tracking​ ​period

WHY CLIENTS LOVE IT

  • 100%​ ​accurate​ ​view​ ​of​ ​consumer​ ​travels​ ​and​ ​store​ ​/​ ​restaurant​ ​visits
  • Zero​ ​reliance​ ​on​ ​recall​ ​for​ ​visit​ ​history​ ​and​ ​behavior
  • Ability​ ​to​ ​initiate​ ​surveys​ ​at​ ​any​ ​visit​ ​/​ ​location​ ​for​ ​deeper​ ​insight
Get Started