Consumer geo-tracking allows us to do something incredible: map exactly where consumers go - the stores or restaurants they visit, when they visit, the duration of their visit - and much more over the course of days, weeks, or even longer without asking them a single question.
These geo-tracking studies provide clients with unprecedented insight into consumer visitation and other behaviors, including “total category” insights that let clients know with total certainty (and no reliance upon consumer recall) how their store or restaurant fits into their customer’s total behavior in the category.
HOW IT WORKS
- Identify geography and locations to track behavior
- Intercept and screen consumers for fit with study
- Define tracking period
- Initiate tracking
- Analyze behavior at end of tracking period
WHY CLIENTS LOVE IT
- 100% accurate view of consumer travels and store / restaurant visits
- Zero reliance on recall for visit history and behavior
- Ability to initiate surveys at any visit / location for deeper insight