METHODS

Geo-Intercept​ ​Surveys


Whether​ ​you​ ​are​ ​a​ ​brand,​ ​retailer,​ ​or​ ​location-based​ ​service​ ​such​ ​as​ ​a​ ​restaurant​ ​or hotel,​ ​understanding​ ​the​ ​experience​ ​of​ ​the​ ​shopper​ ​or​ ​guest​ ​is​ ​critical.

Now,​ ​mobile​ ​tools​ ​allow us​ ​to​ ​intercept​ ​carefully​ ​screened​ ​consumers​ ​-​ ​by​ ​the​ ​hundreds​ ​or​ ​even​ ​thousands​ ​-​ ​on​ ​their mobile​ ​devices​ ​whenever​ ​they​ ​visit​ ​a​ ​location​ ​of​ ​your​ ​choosing​ ​and​ ​engage​ ​them​ ​in​ ​in-depth survey​ ​research​ ​during​ ​their​ ​visit.

Far​ ​superior​ ​to​ ​online​ ​surveys​ ​that​ ​are​ ​delivered​ ​days​ ​later and​ ​rely​ ​on​ ​consumers’​ ​faulty​ ​memories,​ ​geo-intercept​ ​surveys​ ​allow​ ​us​ ​to​ ​do​ ​something​ ​never before​ ​possible:​ ​study​ ​consumer​ ​sentiment​ ​and​ ​behavior​ ​while​ ​consumers​ ​are​ ​in​ ​the​ ​store,​ ​at the​ ​shelf,​ ​in​ ​the​ ​restaurant,​ ​at​ ​the​ ​hotel,​ ​or​ ​any​ ​other​ ​point​ ​of​ ​decision.


HOW IT WORKS

  • Geolocate​ ​stores,​ ​restaurants,​ ​hotels,​ ​etc…​ ​for​ ​intercepts​ ​to​ ​occur
  • Intercept​ ​consumer​ ​through​ ​mobile​ ​notifications​ ​when​ ​they​ ​visit​ ​these​ ​locations
  • Screen​ ​for​ ​fit​ ​with​ ​study
  • Engage​ ​qualified​ ​participants​ ​in​ ​survey​ ​before,​ ​during​ ​or​ ​after​ ​visit
  • Analyze​ ​results

WHY CLIENTS LOVE IT

  • Conduct​ ​in-the-moment​ ​quantitative​ ​research​ ​that​ ​eliminates​ ​participants’​ ​reliance​ ​upon their​ ​faulty​ ​memories.
  • Engage​ ​competitors’​ ​customers​ ​inside​ ​competitors’​ ​stores,​ ​restaurants,​ ​etc...for unprecedented​ ​competitive​ ​insights.
  • Total​ ​elimination​ ​of​ ​survey​ ​fraud​ ​found​ ​in​ ​online​ ​panels​ ​and​ ​surveys,​ ​for​ ​the​ ​most​ ​reliable data​ ​ever.
  • Ability​ ​to​ ​reach​ ​hard-to-reach​ ​mobile-first​ ​groups​ ​like​ ​Hispanics,​ ​GenY,​ ​and​ ​young​ ​men

Engage Consumers Where They Are for Better Accuracy.

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