Whether you are a brand, retailer, or location-based service such as a restaurant or hotel, understanding the experience of the shopper or guest is critical.
Now, mobile tools allow us to intercept carefully screened consumers - by the hundreds or even thousands - on their mobile devices whenever they visit a location of your choosing and engage them in in-depth survey research during their visit.
Far superior to online surveys that are delivered days later and rely on consumers’ faulty memories, geo-intercept surveys allow us to do something never before possible: study consumer sentiment and behavior while consumers are in the store, at the shelf, in the restaurant, at the hotel, or any other point of decision.
HOW IT WORKS
- Geolocate stores, restaurants, hotels, etc… for intercepts to occur
- Intercept consumer through mobile notifications when they visit these locations
- Screen for fit with study
- Engage qualified participants in survey before, during or after visit
- Analyze results
WHY CLIENTS LOVE IT
- Conduct in-the-moment quantitative research that eliminates participants’ reliance upon their faulty memories.
- Engage competitors’ customers inside competitors’ stores, restaurants, etc...for unprecedented competitive insights.
- Total elimination of survey fraud found in online panels and surveys, for the most reliable data ever.
- Ability to reach hard-to-reach mobile-first groups like Hispanics, GenY, and young men