Mobile Qualitative Research
Mobile qualitative research allows us to use the consumer’s mobile device to conduct amazingly deep and highly customized qualitative explorations of consumer behavior and sentiment at speed and scale never before possible.
Specially designed mobile qual tools and methods let us be continually present with the consumer all day and night, to capture moments and experiences that a professional researcher would miss.
Through highly customized research studies, these tools enable participant to share their experiences through a variety of methods (including videos and photos) and enable us to "tag along” in their pockets and purses to understand how they live. The result is a set of more powerful qualitative insights, often developed much faster than through traditional observational research methodologies.
HOW IT WORKS
- Design study using specialized mobile qual research app
- Screen and recruit participants
- Participants download app and engage in study over days or weeks with oversight from a community manager.
- Responses and participant media are uploaded to a portal for analysis
- Analyze data and report findings including participant photos and videos
WHY CLIENTS LOVE IT
- Be with the participant all day and night to capture moments that in-person observers miss
- Eliminate the bias and lack of candor that can result from the researcher’s presence
- Conduct multi-city / multi-region research much faster and with much less complexity
- Eliminate the travel burden and expense associated with in-person qual research