Social Media Ad Testing
Developed for one of the world’s largest social media advertisers, this breakthrough approach to testing social media ad variants provides insights that blow away what can be learned from traditional A/B testing or from any other tool available today, and greatly increases your ability to select winning creative.
HOW IT WORKS
- You develop the creative.
- We magically insert all variants into your target customer’s natural social media feed on Facebook, Instragram, Twitter and YouTube.
- We observe and measure participants’ interaction with all variants, and engage them in surveys asking them about the appeal of the ad, impacts on brand perception, specific likes and dislikes, and other critical measures that give you insights far beyond traditional clickthrough.
WHY CLIENTS LOVE IT
- First-ever opportunity to test ads inside users actual social media feeds before going live
- Unique ability to understand the “why” behind observable user behaviors (such as clicks)
- Ability to benchmark your ads against other social media advertising