METHODS

Social​ ​Media​ ​Ad​ ​Testing


Developed​ ​for​ ​one​ ​of​ ​the​ ​world’s​ ​largest​ ​social​ ​media​ ​advertisers,​ ​this​ ​breakthrough approach​ ​to​ ​testing​ ​social​ ​media​ ​ad​ ​variants​ ​provides​ ​insights​ ​that​ ​blow​ ​away​ ​what​ ​can​ ​be learned​ ​from​ ​traditional​ ​A/B​ ​testing​ ​or​ ​from​ ​any​ ​other​ ​tool​ ​available​ ​today,​ ​and​ ​greatly​ ​increases your​ ​ability​ ​to​ ​select​ ​winning​ ​creative.


HOW IT WORKS

  • ​You​ ​develop​ ​the​ ​creative.
  • We​ ​magically​ ​insert​ ​all​ ​variants​ ​into​ ​your​ ​target customer’s​ ​natural​ ​social​ ​media​ ​feed​ ​on​ ​Facebook,​ ​Instragram,​ ​Twitter​ ​and​ ​YouTube.​ ​​
  • ​We observe​ ​and​ ​measure​ ​participants’​ ​interaction​ ​with​ ​all​ ​variants,​ ​and​ ​engage​ ​them​ ​in​ ​surveys asking​ ​them​ ​about​ ​the​ ​appeal​ ​of​ ​the​ ​ad,​ ​impacts​ ​on​ ​brand​ ​perception,​ ​specific​ ​likes​ ​and​ ​dislikes, and​ ​other​ ​critical​ ​measures​ ​that​ ​give​ ​you​ ​insights​ ​far​ ​beyond​ ​traditional​ ​clickthrough.

WHY CLIENTS LOVE IT

  • First-ever​ ​opportunity​ ​to​ ​test​ ​ads​ ​inside​ ​users​ ​actual​ ​social​ ​media​ ​feeds​ ​before​ ​going​ ​live
  • Unique​ ​ability​ ​to​ ​understand​ ​the​ ​“why”​ ​behind​ ​observable​ ​user​ ​behaviors​ ​(such​ ​as​ ​clicks)
  • Ability​ ​to​ ​benchmark​ ​your​ ​ads​ ​against​ ​other​ ​social​ ​media​ ​advertising
Get Started