Using a variety of innovative digital, mobile and social tools - sometimes in combination with more traditional methods - ThirdSlice offers a fresh approach to a wide varietyof research studies.


Advertising Concept Testing

Use online and mobile tools to conduct pre-testing of ad concepts to optimize and select winning creative.

Consumer​ ​Path​ ​to​ ​Purchase

Understand​ ​the​ ​consumer’s​ ​entire​ ​decision​ ​making​ ​process​ ​and​ ​be​ ​with​ ​them​ ​while​ ​they​ ​shop​ ​to understand​ ​how​ ​they​ ​choose​ ​among​ ​competing​ ​products​ ​at​ ​the​ ​shelf.

Competitive​ ​Intelligence

Engage​ ​consumers​ ​in​ ​research​ ​while​ ​they​ ​are​ ​in​ ​your​ ​competitors’​ ​stores​ ​or​ ​restaurants,​ ​or while​ ​they​ ​are​ ​shopping​ ​for​ ​your​ ​competitor’s​ ​products,​ ​for​ ​the​ ​most​ ​accurate​ ​competitive intelligence​ ​ever.

Customer Satisfaction

Engage or intercept consumers in stores, restaurants, or anywhere else to accurately understand their satisfaction with your product or service.

In Home Usage Testing

Engage consumers in in-depth studies of in-home product usage and other behaviors using mobile tools that let you tag along and observe like never before, without missing a thing.

Meet​ ​The​ ​Customer

Get​ ​to​ ​know​ ​your​ ​customer​ ​and​ ​how​ ​they​ ​live​ ​like​ ​never​ ​before​ ​without​ ​having​ ​to​ ​hang​ ​out​ ​with them​ ​for​ ​endless​ ​hours​ ​or​ ​days.​ ​​ ​Using​ ​mobile​ ​qualitative​ ​tools,​ ​see​ ​and​ ​hear​ ​their​ ​morning routine,​ ​their​ ​commute,​ ​when​ ​and​ ​what​ ​they​ ​eat,​ ​and​ ​whatever​ ​else​ ​will​ ​help​ ​your​ ​team​ ​better understand​ ​the​ ​whole​ ​person​ ​that​ ​is​ ​your​ ​customer.

Product​ ​Awareness,​ ​Trial​ ​&​ ​Adoption

Intercept​ ​consumers​ ​in​ ​the​ ​store​ ​to​ ​assess​ ​brand​ ​awareness​ ​and​ ​perceptions,​ ​drivers​ ​and barriers​ ​of​ ​trial​ ​and​ ​adoption​ ​for​ ​better​ ​shopper​ ​insights​ ​than​ ​ever​ ​before.

Shopper​ ​&​ ​Guest​ ​Experience

Use​ ​geo-mobile​ ​intercepts​ ​to​ ​engage​ ​shoppers​ ​in​ ​research​ ​while​ ​they​ ​are​ ​in​ ​any​ ​set​ ​of​ ​stores, restaurants,​ ​hotels,​ ​or​ ​any​ ​other​ ​point​ ​of​ ​decision​ ​for​ ​realtime​ ​insights​ ​that​ ​blow​ ​away​ ​the​ ​flawed insights​ ​produced​ ​by​ ​recall-based​ ​surveys.

Social​ ​Media​ ​Ad​ ​Testing

Test​ ​new​ ​creative​ ​with​ ​your​ ​mobile​ ​audience​ ​and​ ​gain​ ​insights​ ​never​ ​before​ ​possible,​ ​before going​ ​live​ ​on​ ​Facebook,​ ​Instagram,​ ​Twitter​ ​and​ ​YouTube.

Unmet​ ​Wants​ ​and​ ​Needs​ ​Identification

Use​ ​mobile​ ​qualitative​ ​research​ ​to​ ​deeply​ ​understand​ ​consumers’​ ​unmet​ ​wants​ ​and​ ​needs​ ​- explicit​ ​and​ ​latent​ ​-​ ​in​ ​a​ ​particular​ ​area​ ​or​ ​category,​ ​as​ ​part​ ​of​ ​the​ ​innovation​ ​/​ ​new​ ​product development​ ​process.

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