Using a variety of innovative digital, mobile and social tools - sometimes in combination with more traditional methods - ThirdSlice offers a fresh approach to a wide varietyof research studies.
Advertising Concept Testing
Use online and mobile tools to conduct pre-testing of ad concepts to optimize and select winning creative.
Consumer Path to Purchase
Understand the consumer’s entire decision making process and be with them while they shop to understand how they choose among competing products at the shelf.
Engage consumers in research while they are in your competitors’ stores or restaurants, or while they are shopping for your competitor’s products, for the most accurate competitive intelligence ever.
Engage or intercept consumers in stores, restaurants, or anywhere else to accurately understand their satisfaction with your product or service.
In Home Usage Testing
Engage consumers in in-depth studies of in-home product usage and other behaviors using mobile tools that let you tag along and observe like never before, without missing a thing.
Meet The Customer
Get to know your customer and how they live like never before without having to hang out with them for endless hours or days. Using mobile qualitative tools, see and hear their morning routine, their commute, when and what they eat, and whatever else will help your team better understand the whole person that is your customer.
Product Awareness, Trial & Adoption
Intercept consumers in the store to assess brand awareness and perceptions, drivers and barriers of trial and adoption for better shopper insights than ever before.
Shopper & Guest Experience
Use geo-mobile intercepts to engage shoppers in research while they are in any set of stores, restaurants, hotels, or any other point of decision for realtime insights that blow away the flawed insights produced by recall-based surveys.
Social Media Ad Testing
Test new creative with your mobile audience and gain insights never before possible, before going live on Facebook, Instagram, Twitter and YouTube.
Unmet Wants and Needs Identification
Use mobile qualitative research to deeply understand consumers’ unmet wants and needs - explicit and latent - in a particular area or category, as part of the innovation / new product development process.